Abdullah Kuruş is a " fragrance architect " with approximately 15 years of experience in the industry, operating in the Nilüfer district of Bursa. Having begun his work in the perfume field during his education, Kuruş established his own brand in 2018, focusing on custom perfume design.

In personalized fragrance design, the designer creates completely unique formulas based on the client's hobbies, lifestyle, scent preferences, and personal sensory tastes through one-on-one consultations. These formulas are numbered and recorded, allowing the client to access the same perfume again whenever desired.

Kuruş, which exports its products not only in Turkey but also to countries such as Kuwait, Iraq, Qatar, and Belgium, also carries out customized work in packaging and box designs.

Interested in natural raw materials, Kuruş emphasizes the limitless potential of creativity in the world of fragrances, stating that "perfume can be made even from the smell of bread."